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Against Them believes in a lifestyle of self-empowerment.

Our key purpose is to question mainstream thought and encourage everyone to form their own views based on facts, not opinions.

So choose what you are against. Have an opinion. Spread the word however you wish – viral, street, word of mouth….

Ultimately, AT is an apparel company with a strong message behind it. The message is to shock the system back to its roots. We are here to rebel against them. AT exists as a vehicle to spread this message: rebel and question the status quo.

What you do is up to you, but AT will go against the grain and against popular thought. Against everyday thought and everyday living and everyday control. It will encourage everyday people living the action sports lifestyle to question what they are force fed.

And remember, if you want to make a change, the best thing to do is to turn off your TV! (Noam Chomski)

A Surf, Skate, Snow, MTB, Moto Cross, Wake and Apparel brand that exists to bring the industry back down to earth. They all started out with kids having fun, doing what they want behind their parents backs. Not conforming to society, the last thing these sports are, is mainstream. Lets shake things up.

follow us at @against_them on twitter and the face book page is not to far behind.

The 2012 range is available email murray.turner@againstthem.com for orders.

10 different designs available, with 5 already sold out.